Analysis of the user experience for Toyota/Lexus group on their websites:
– Toyota Belgium and Luxembourg
– Lexus Belgium and Luxembourg
– Toyota France
Data analysis via ContentSquare, creation of reports and recommendations:
– Heatmap and zoning
– User segmentation
– Customer journey
– A/B testing
– Alerts setup (404, click recurrence…)
Following these recommendations, the team integrated these changes online. A new cycle of analysis then began.